Uk gift card market
Gift cards bought for self-use are helping to drive loyalty with almost 3 in 5 (57 percent) of self-purchasers saying they visit a particular store or restaurant more often because of their gift card and 24 percent agreeing that they do this much more often.
UK sales of gift cards and vouchers will likely continue to experience strong growth as online shopping increasingly becomes part of our daily lives.
Whilst shoppers are more commonly using them for online purchasing (66 percent nearly half of respondents (48 percent) have used them to shop in-store where the average order value is 17 percent higher than it is online.
Over 90 percent of our customers purchase gift cards for self-use, which has led us to reimagine them as Retail Currency, concludes Zelkind.